By following these tips, you'll be helping to ensure your listings and events show up in search results, grab attention quickly and that they provide the information people need.
Your title is the first thing people see. Make it clear, engaging, and keyword rich. Instead of a vague title like "Community Gathering," go for something more descriptive with a call to action like "Free yoga class – Join us this Saturday!". This not only attracts more clicks but also helps with search engine optimisation (SEO) so that the activity will rank higher on external searches via Google.
Photos significantly impact engagement. Activities with clear, attractive images tend to perform much better than those without.
- Choose a relevant image such as a venue, an activity, or people taking part in community engagement.
- Avoid posters with lots of text – this text can’t be read by many people with accessibility issues and is invisible to search engines.
- Avoid cluttered backgrounds or crowded montages.
- Choose an image that ‘sells’ the activity – you want people to be intrigued or reassured by the image that they are clicking on the right thing.
Landscape images work better. The ideal size is 600px x 400px.
Only use images that are in jpg, jpeg, png or gif format.
Only use royalty free images. Here are some sources for free images: Pexels and Same.energy
A well-written description helps people understand the value of your services.
Include:
- Key details – What is the event or service about?
- Who it’s for – Is it open to everyone, or is it aimed at specific groups?
- Location and time – Provide exact details for accessibility.
- Activities and benefits – What can people expect from attending or participating?
- How to get involved – Clearly outline steps for signing up or joining.
As a rule of thumb, activities with less than 3 sentences will not perform well in online searches.
Use relevant keywords
Think about what terms people might search for and naturally incorporate them into your description. For example, if you offer a peer support service, include variations like "help group," "similar people," and "support with problems" so your listing appears in more searches. You can add more search terms that would help people to find your listing in the “Add hidden keyword” section at the bottom of the listing.
People skim listings quickly, so making important details stand out increases the chance of engagement. Make your listing easy to scan with short paragraphs and by using the formatting tools to create headings, bullet points and bold highlights for key details.
Avoid the use of all capitals. This comes across as aggressive shouting to many people and screen readers often read each letter out individually, mistakenly thinking that the capitals are acronyms.
Tagging your listing with the correct search tags ensures it reaches the right audience. There are two types of tags in Living Well Warrington:
- Neighbourhood - where you service is based or delivered
- Advice and support - the type of service you are listing
See list of search tags
Badges allow you to showcase key attributes of your service, such as whether it’s an NHS service or specifically supports individuals with special educational needs and disabilities. This feature helps highlight important qualities that set your service apart.
See list of badges
Clearly outline how people can take up your service. If registration or referral is required, include clear instructions or a direct link to your
process. If it's a drop-in session, let people know they can just show up. Providing clarity reduces confusion and increases attendance.
Encourage community members to take action by adding a Call to Action like:
"Reach out for help and support."
"Join us this Saturday – all are welcome!"
"Refer a family member or friend to our service."