Skip to content
← Guides  |  Guide sections

The reason to believe

Guide:

Branding and communication guidelines for Living Well Warrington

Logo 

Colour palette 

Fonts 

Icons 

The reason to believe 

Hashtag recommendations 

Planning marketing campaigns 

Email signature 

Zoom / Teams background 

Image library 

Previous

Why should people believe in the Living Well brand (and why is this important)?

A "reason to believe" is key to building trust and credibility in the Living Well brand. It shows how the hub in the town centre and this online platform meet real needs, add value and align with community goals. Only by describing and demonstrating its unique approach will the people of Warrington understand why they should choose Living Well, strengthening their confidence in the brand's ability to support their well-being.

In a design workshop held in late 2024, participants identified the following values for the Living Well brand:

The reason to believe Abbreviated answers
360º market analysis (external factors)
Product
What does the living well brand do?
  • A hub, both virtual and physical, for people to connect with their community.
  • It connects individuals to both community and services.
  • Helping local people connect to live well on their terms.
Market
What trends / changes is Living Well responding to?
  • Harnessing the benefits of integrated care and collaboration.
  • Identifying service gaps within the community.
  • People seeking control over their care with a unified system.
Audience
How does Living Well solve your audiences problems?
  • A one-stop shop for community information, services and activities.
  • Raising awareness of available resources and improving access.
  • Navigating services to aid in decision-making.
Cause
What is Living Well’s bigger purpose or mission?
  • Helping local people connect to live well in their own way.
  • Empowering individuals to live better lives.
  • Connecting people to enhance community quality of life.
Brand strategy (internal capabilities)
Market need
What is Living Well doing that no one else is?
  • Bringing everyone together in one place.
  • A reliable, safe space to access services.
  • Creating logical and meaningful connections.

Brand promise
What should / can users expect from Living Well?
  • Trusted and easy to access.
  • Providing access to dependable support and advice.
  • Enabling informed choices.

Tone of voice
What are Living Well’s brand values?
  • Empowering people based on their desires, not just service needs.
  • Trust, independence, advice and support.
  • Respect, relevance, support and a holistic approach.

Brand essence
What is the fundamental benefit of Living Well?
  • Uniting all partners to enable community connections.
  • Early intervention, easy access and enhanced quality of life.
  • Fulfilment and belonging.
Creative proposition

Strapline
A single-minded aspiration or strapline that conveys “one version of the truth” (i.e. the essence of Living Well in around 5 words).
  • Empowering you to connect with your community.
  • Bridging the gap between community and services.
  • Your life, your way. Supporting you to live on your terms.

Feel free to use this values as inspiration for your own materials.

Need help?

If you'd like help reviewing your ideas or work, please email: [email protected].

Next page: Hashtag recommendations
Next page
 

0 comments

Please sign in or register to make a comment.

Add new activity

Add a listing

Submit a service or social group in your area.

Add an event

Promote and manage your one-off, daily or weekly events.

Add a volunteering opportunity

Recruit volunteers by sharing your opportunity.

Would you like to save your progress?


Note: Saving as a draft means your activity will be available for you to edit in your dashboard.​

Selecting delete marks your activity as deleted in your dashboard.​

Please sign in or register

Sign in Register

Delete my account

Selecting this option will permanently delete your account data. You will no longer have access to your account or any associated information.

If you want to request a copy of your data, please wait until you receive your data before selecting this option.

Delete my account

Connect with __XXX__

Search guide pages

Search activities   Search members  
Search guide pages

Advice & support

Care & carer support

Cost of living & housing

Education & childcare

Employment & training

Health matters

Independent living & disability

Things to Do

Activity types

Neighbourhoods

Sign in to apply your Best Match preferences. Then, click this button to view the activities that match your preferences.

Search Living Well Warrington

Activities

Find activities and services in your community.

Search activities

Members

Find people and organisations in your community.

Search members

X hours given for:
Title

Mark page as complete?

Do you want to mark this page as complete before you move over to the next page?

Report this activity?

Help us keep the website safe for everyone to enjoy. Please use this form to tell us what is wrong with this post. Someone will take a look as soon as possible to resolve the issue.

Cookies on Living Well Warrington

We use cookies to give you the best online experience.

Select 'Accept all' to agree to all cookies.

Some cookies are essential. Others can be controlled in your cookie preferences.